business value mri commercieel potentieel

Commercial Value MRI© 
The commercial analysis that directly strengthens your sales and marketing and makes your turnover grow.

commerciele volwassenheid - Business Value MRI

Commercial growth

With the Commercial Value MRI© you interactively visualise the commercial growth opportunities for your organisation.

The results of the research are shown by 4 interactive infographics.

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  1. The market positioning
  2. The Commercial Potential
  3. The commercial maturity
  4. The customer satisfaction

The infographics make it possible to display the results in detail. You can filter on functions, products, departments, locations, countries and individuals. This makes it possible to zoom in and come to unique insights, together with your team. 

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1) The market positioning

Understanding why a customer does or does not choose you

Do you have the right insights into your customers' needs? How distinctive are your organisation, the brand, the solutions and your employees? Where are the opportunities for improvement and connection to new customers? 

business value mri commercieel potentieel

2) The commercial potential

Insight into sales, marketing
and potential growth

What is your market? How many potential customers are there and know your organisation? What is the effect of current sales, marketing and communication efforts in this market? Where can you make direct and result-oriented adjustments to improve growth or customer experience? 
What is the cause of too low sales? 
The Commercial Value MRI© provides a complete picture per product group.

commerciele volwassenheid - Business Value MRI

3) The commercial maturity

Insight into development opportunities

How mature is sales in your organisation? Where are the development opportunities to improve the productivity and efficiency of the current sales organisation? Are you making use of the digital and the opportunities? How do you handle leads for new customers and management of existing customers? 

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4) The customer satisfaction

Insight into sustainable customer relationships

How do customers experience your organisation? Do these customers stay with you? Who are your ambassadors in the networks? Which of your customers are prepared to switch to the competition if you have a good offer? Which of your customers are dissatisfied and are denouncing your service or product in the networks? What is their feedback and advice? 

With our tools, you will hear what you did not know, learn to see what you did not see and achieve successes you did not expect!

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Visiting address & contact

BiiC BV 
Office & Training centre
Nieuwland Parc 78
3351 LJ  Papendrecht

KvK 78313406